MediaTek CES Las Vegas
MediaTek CES 2025 was a consumer event based in Las Vegas.
The brief was to reflect MediaTek’s aspirations to create a better
world through making cutting-edge technologies accessible to
everyone, everywhere. This is across three platforms such as
SmartEdge, Broadband/Connectivity and Automotive.
“Our mission is to enhance and enrich life.
Everything MediaTek does, starts with a chip”
Designing print wall graphics
When designing the wall graphics, a key factor was visually defining the 3 sections of SmartEdge Platforms, Automotive and Intelligent Connectivity. Using brand colours and selected imagery helped define the areas while also using the MediaTek “This chip changes everything” campaign visuals.
Ensuring all graphics worked cohesively together included editing tints and being mindful of the LED content showing through the tunnel. This would make sure MediaTek’s visual identity is stronger and clear through each section of platform. Below are references of the graphical technical drawings when designing.
Tunnel LED Content storyboard
When designing the wall graphics, a key factor was visually defining the 3 sections of SmartEdge Platforms, Automotive and Intelligent Connectivity. Using brand colours and selected imagery helped define the areas while also using the MediaTek “This chip changes everything” campaign visuals.
Ensuring all graphics worked cohesively together included editing tints and being mindful of the LED content showing through the tunnel. This would make sure MediaTek’s visual identity is stronger and clear through each section of platform. Below are references of the graphical technical drawings when designing.
The final piece.
