MediaTek CES Las Vegas
MediaTek CES 2025 was a consumer event based in Las Vegas.
The brief was to reflect MediaTek’s aspirations to create a better
world through making cutting-edge technologies accessible to
everyone, everywhere. This is across three platforms such as
SmartEdge, Broadband/Connectivity and Automotive.
“Our mission is to enhance and enrich life.
Everything MediaTek does, starts with a chip”
Designing print wall graphics
When designing the wall graphics, a key factor was visually defining the 3 sections of SmartEdge Platforms, Automotive and Intelligent Connectivity. Using brand colours and selected imagery helped define the areas while also using the MediaTek “This chip changes everything” campaign visuals.
Ensuring all graphics worked cohesively together included editing tints and being mindful of the LED content showing through the tunnel. This would make sure MediaTek’s visual identity is stronger and clear through each section of platform. Below are references of the graphical technical drawings when designing.
Tunnel LED Content storyboard
Through the entrance tunnel at the end will be an LED screen which will play looped content that summarises what MediaTek’s chip does. Carefully working with the video team, we made a cohesive piece of motion content that celebrated MediaTek’s chip using AI in everyday life like agentic and generative AI.
Through storyboarding, we explored how we could highlight each section of everyday life the consumer would use MediaTek’s chip while also creating bento box style layouts for seamless transitions from one visual to another.
The use of generative AI to create a lot of the visuals was important as it illustrated a clearer understanding of how advanced AI can be. This also allowed us to get very creative with the graphics that MediaTek’s chip uses in various scenarios such as gaming.
The final piece.
