Talk Menopause with Me promotional advert
Our client Bayer were launching a new campaign called “Talk Menopause with Me”, and needed a video that would help promote the support they give menopausal women. By using their new brand assets, I worked closely with the video team to create a cohesive piece and visuals that align well with the campaign.
While storyboarding, it was important to keep in mind how each scene and key visual flowed into eachother. We explored various transition styles. To the right are examples of carousels to aid showing one full image to the next.
An important element was making use of the brand shapes for colour variations and as a framing device. This proved to look sleek.
A few other transition styles were experimenting with bento box styling. This worked well especially using the client’s tools material and global brand templates already in place. In addition, having fun with the icons to animate slightly elevated them.
The final piece.
I was very pleased with the final outcome and believed we met our client’s needs,
portraying strength in menopausal women and the support Bayer gives them.
“We showed the video in today’s community call and received great feedback. The video succeeds at raising enthusiasm to launch this campaign.”
— Bayer Team