MediaTek MWC Barcelona Event
At this mobile congress the brief was to create a dynamic booth with the theme “Connecting the AI-verse”. Demonstrating MediaTek’s flagship to smartphone platform, intelligent driving solutions, leading 6G technology and Ambient Computing. Working closely with the video and 3D teams, we created a harmonious product of digital content and spacial design.
Designing printed wall graphics
The printed graphics and atmosphere was futuristic and modern. There was a dark, spacial black hole theme ensuring any lights and LED content really stood out against the darker toned printed graphics. This also gave the central walkthrough structural piece that focus. We ensured that any hand campaign graphics with the famous MediaTek chip also fitted seamlessly too with the colour palette and layout.
LED looped content.
Within the LED content we wanted to create bold and visually engaging content that would also work cohesively with the walk-through structural element of the booth. This would enhance the message of MediTek towards consumers even more and celebrating the use of AI and ambient computing in everyday life.