L’Occitane UK & Ireland operates across a variety of retail channels, producing a wide range of marketing materials such as direct mailers, e-mails, home page banners, customer communication, catalogues, gift boxes, leaflets, advertising, press releases etc. Working with the marketing team, I produced various banners and social media assets that mirror l’Occitane’s consumer centric luxury branding.
“...creative and impactful visuals that are both ‘on brand’ as well as ‘forward facing’ and ‘consumer centric’...”
Email / Newsletter.
Balanced and structured
Playing with central placement and left / right text
Experimenting with texture and overlapping subtly with certain assets
Each page flowing / information in ‘bitesized’ sections